Gone are the days of only being able to experience a location through still photography, the new wave is in virtual tours. Virtual tours today consist of cutting-edge technology that usually requires a computer expert and a professional photographer to capture this high quality panoramic experience. The first virtual tour was created in 1994, and since then the popularity of this technology has continued to grow as well as entice new clients and customers worldwide.

Virtual tours are created by the use of specialized software and camera equipment that create a 360 degree view of a location. Some tours may even include the addition of innovative multimedia effects such as narration, music, full screen capability, zoom feature, incorporated map, hotspots, and the list goes on. Virtual tours have been broadly used in the real estate business. As a matter of fact, more and more real estate owners and agents make it a point to include virtual tours of their property on their websites to magnetize potential buyers.

From the customers perspective, it is very useful to be able to view the property with a virtual tour because it shows them views and angles of each room that they just would not have been able to see from a still photo. With a virtual tour, the prospective buyer will get the experience and feeling of actually being inside the home without having to be physically present. This is another reason that this specific marketing tool is so great in targeting out of state customers. Amazing isn’t it? Virtual tours have opened doors to more sales and improved marketability for many industries. Schools and Universities have also found use in incorporating virtual tours into their websites. With this technology, the parents and students are able to tour and visit the campus and other facilities available before they ever arrive. This is obviously a great convenience for out of state students.

Industries and businesses turn to virtual tours to improve their market sales and indeed, it has proven to be an effective tool. Business owners acknowledge that over time, incorporating virtual tours into their websites have improved their search engine rankings as well as website traffic. This is probably due to the navigating features that virtual tours offer. Many use it for showing integrated floor plans and angles of a room or location. Some even display full virtual tours of their offices or spaces for rent or sale.

There are several companies that specialize in virtual tour production on the internet. However, choosing the right company should be your top priority. Find a company that is reliable, professional, and has acceptable rates. Regal 360 is one of the most trusted virtual tour providers out there and you can surely rely on them for your needs. They only use the best photo equipment and the latest computer software available in this field, and they are well known for producing a very high quality product with the addition of many multimedia features. Whether you are the owner of a home, retail store, restaurant, hotel, theater, or school, Regal 360 can customize a virtual tour package to perfectly meet your needs.




By: Terry C. Montague